Deep Dive – How to develop an effective campaign strategy: Thurs 29th Jan 2026, 10am-1pm

You want to make change – but you’re not sure where to start, or if you’re doing it right. At SMK, we know from talking to campaigners and changemakers that there is active demand for training in how to develop an effective campaign strategy.   

This training, alongside our tools and case studies will help make your campaign strategy as good as it can be. 

In this session you will find out how to:

• Develop a campaign strategy that works using our 4Cs approach to campaign strategy (more below) 
• Understand how to apply this approach in today’s fast-moving landscape 
• Dive deep into some case studies of how to balance strategy planning with agility  
• Gain a set of practical tools to support your strategy development 

Introducing the 4Cs of campaign strategy
The 4Cs are Change, Collaboration, Capacity and Context.  Each ‘C’ represents an essential building block in SMK’s framework for developing campaign strategy.  We recommend that an effective strategy includes all 4Cs, but you don’t need to follow a particular sequence.  Instead start wherever makes most sense for your situation.  We explain more about the 4Cs in the deep dive session.